
Orchard Visual Branding Project: BFA Spring 2025
Look around you, at any moment, any place. Art is all around us. It even packages our food. You may even miss it, if you’re not looking for it. Creative thought and passion is placed into everything around us, and I aim to contribute to that in many ways. This project aimed to explore some of the smaller ways, through the visual branding and packaging design of Orchard Market. The design of this hypothetical grocery store aims to give the feeling of smelling fresh soil, or picking an apple from a tree. It is meant to tell you that the ingredients inside are fresh and organic, without being overly expensive. This project displays my love for typography, color, and texture and how those can all come together intentionally to create emotions in the viewer. I hope it inspires you to find artworks in the mundane places in your life.
Programs used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate.
















