Chanel is known for being high-class and high price point, giving designers a more narrow target audience to work with. Upper middle class women, likely middle aged, and likely very feminine. What these women want is not a black and white box. These women want is whimsy and childlike wonder to go along with their high-quality products. For this spring line, I reimagined 3 classic floral perfumes from Chanel, and created floral illustrations using the flowers that are noted on the bottle. I also included small animals to be reminiscent of children’s book illustrations. These could also come with small charms or stickers. With a price point like theirs, Chanel should be able to treat their customers to a few extra goodies.

Programs used: Adobe Illustrator, Adobe Photoshop