A radical rebrand for a brand that certainly didn’t ask for it.

Coca Cola Rebrand Fall 2024

Coca Cola has been revered as one of the most successful logo designs in history, due to its timeless nature. It rarely changes, if ever. So I thought I’d take a crack at it. I wanted to keep the original recognizability, while still bringing it to a more radical side. This flowing and dynamic logo, paired with film photography and a catchy new tagline, I gave the brand a more youthful revival that would likely make a lot of people mad, but would still be recognized as the longstanding brand that we know and love. And that’s as much as I can ask for.

Programs used: Adobe Illustrator, Adobe Photoshop

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